The Alfa retail park was opened in June 2001 as the first shopping centre of its kind in Riga. Over the subsequent years, Alfa has undergone significant changes. As a shopping centre with the widest assortment of products and the largest grocery hypermarket in Riga, Alfa offers extensive shopping opportunities with the widest choice in all categories of goods and most attractive prices in town. Easy access to the shopping centre and convenient shopping — these are the keys to Alfa’s success.

The Alfa retail park features 182 stores offering products for any age, gender and interest group starting with home renovation tools, items of interior decoration, furnishings, gardening goods household appliances, electronic goods, and ending with clothing, footwear and sports goods. The retail park offers not just a large selection of stores, but also various kinds of entertainment, including Cinamon, an eight-screen multiplex, (total area 4,000 m2), a modern play area for children, and extensive catering opportunities at 14 restaurants; all that promotes attraction and circulation of customers in the entire retail park all day long and well into the evening. The retail park is arranged on two levels, with lifts, escalators and stairs conveniently located that ensure smooth vertical flow of customers.

Alfa is located on the main boulevard of Riga, one which is travelled by tens of thousands of people each day. Brīvības Street also carries most of the traffic which flows to and from the city centre in the north-easterly direction. The shopping centre is easily reachable by public transport as well.